MICE strategy for India,

Vishal D’Souza, Managing Director, MCI India, presents his views on the need to create a focused MICE strategy for India, in the latest edition of the CEI Asia magazine. Here he shares his insights on how India has grown to be one of the top contenders in the MICE industry globally, increasingly hosting and facilitating large-format meetings, exhibition centres, event spaces and other infrastructural support and yet struggles to get an industry status for the MICE business by government. According to Vishal “A 10-year road map for tackling India’s MICE problem areas is essential for India’s industry to thrive.” In his prolific career spanning 15 years, Vishal has delivered consistent growth across markets and has now put India on the global association and events map, charting impressive results. Read his detailed opinion here. https://web.facebook.com/MCIManagementIndia/

Published by one of the world’s leading media companies, Haymarket Media Ltd, CEI Asia has been an authoritative and independent source of information dedicated to the needs of corporate meeting and events planners in Asia, for fifteen years now. It features highly focused and thought-provoking stories andreports, news, case studies and opinions on the region’s dynamic business events industry.