Vision & Mission

Vision

Make Hyderabad as the most compelling destination in India and accelerate sustainable economic growth and development by increasing visitor and convention business.

Mission

Set a strategic direction for MICE industry and improve the state’s competitive position in the global market.
Stimulate the state economy by marketing Hyderabad as the premier destination for various national / international events.
Strengthen the Tourism, Service, Entertainment, Film, Medical, Hospitality and Retail sectors by attracting premier delegates around the globe.
Facilitate events that will have citywide impact and provide the best experience for guests and delegates and increase the potential for repeat events.
Align with the local government’s vision and position Hyderabad as the most preferred destination for business and leisure activities.

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